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Chieh-Ju (Jeru) Yang is our Business Development Manager. She supports the Firm’s business development initiatives, with a particular focus on client engagement and cross-border matters.
Fluent in both Mandarin and English, she brings valuable cross-cultural experience gained from working, studying and living in multiple jurisdictions across the Globe, including the United Kingdom, Taiwan, and Kenya. This international exposure enables her to offer a truly global perspective in supporting the Firm’s client relationships and cross-border engagements.
She leads the Firm’s client outreach, coordination, and relationship development efforts, supporting both new market entrants and clients already operating in Kenya. Working closely with the Partners, she helps identify new business opportunities, deepen existing client relationships, and strengthen the Firm’s brand presence locally and across key regional markets.
Her responsibilities include developing and implementing business development strategies, managing proposals, overseeing client relationship programmes, coordinating industry-focused initiatives and events, and supporting thought leadership efforts. She also conducts market research and competitive analysis to inform strategic decision-making within the Firm.
She holds a master’s in international journalism from Cardiff University, UK.
Passionate about building meaningful professional relationships, Chieh-Ju believes that sustainable growth in legal practice is anchored on trust, service excellence, and a deep understanding of clients’ commercial objectives.
业务拓展顾问/联络员
杨洁茹（Jeru Yang）是我们的业务拓展经理。她领导事务所的业务拓展工作，重点关注跨境业务和中肯投资走廊。
杨洁茹精通普通话和英语，在连接中国和东非市场方面发挥着关键作用，为投资者、企业和合作伙伴在肯尼亚及周边地区把握机遇提供支持。她曾在英国、台湾和肯尼亚生活、工作和学习，拥有丰富的跨文化经验，这有助于事务所自信地在不同司法管辖区开展业务。
她负责事务所的客户拓展、关系维护和战略合作，支持新进入肯尼亚市场的企业和在肯尼亚拓展业务的成熟企业。她与合伙人紧密合作，识别增长机会，加强机构合作关系，并致力于提升事务所作为跨境交易和投资领域值得信赖的顾问的地位。
她的职责包括领导项目提案的撰写、协调行业相关举措、管理思想领导力推广活动、监督客户关系维护，以及开展市场和行业分析，为律所的战略方向提供信息支持。她尤其致力于深化律所与中国商业网络和区域投资生态系统的联系。
她拥有英国卡迪夫大学国际新闻学硕士学位。
[姓名]热衷于建立长期、互信的专业关系，她认为法律实践的可持续发展源于商业洞察力、文化智慧和始终如一的卓越客户服务。
对中文客户的支持
从您与我们律所初次接触起，谢茹律师将为您提供个性化支持，确保您顺利、自信地与我们的律师团队建立联系。
对于讲普通话的客户，她将在整个合作过程中提供双语联络和跨文化协调服务。在早期咨询、策略讨论、会议和实地考察中，她将协助您与我们的律师团队进行清晰有效的沟通。
除了语言支持外，她还将帮助讲中文的客户与肯尼亚的合作伙伴弥合沟通方式、期望和决策方法上的差异。她将协助客户明确优先事项，发现潜在问题，并确保在正式协议签署前解决所有关键问题。